“The sea is central to everything we do, and protecting the coastal environment is a responsibility we all share. Through this clean-up drive in Mumbai, we hope to encourage collective action and demonstrate that small, consistent efforts can create a meaningful impact on the health of our coastline. Keeping our beaches clean requires both awareness and action. By bringing volunteers together, we aim to encourage responsible habits and greater participation in protecting India’s coastal environment.” Mohammed Hajee, CEO – Marine & Fire Safety, SHM Shipcare
SHM Shipcare Private Limited has extended its coastal clean-up initiative to Mumbai with a beach clean-up drive at Dadar Kirti College Beach. Conducted in partnership with the University of Mumbai, the drive is the third phase of the company’s ongoing coastal conservation programme, following earlier clean-ups in Surat and Goa.
Held under the theme ‘A Cleaner Coast Starts with Champions Who Act’, the initiative brought together volunteers to remove litter and debris from the shoreline and promote responsible waste disposal. The programme was conceptualized earlier this month around the birthday of SHM Shipcare Chairman Saifuddin Hajee, reflecting the company’s close connection with India’s coastal communities and the marine environment.
The Mumbai drive assumes significance at a time when marine litter and plastic pollution continue to threaten coastal ecosystems, marine biodiversity and the livelihoods of communities dependent on the sea. By mobilizing volunteers and local stakeholders, SHM Shipcare aims to convert environmental awareness into tangible, community-led action.
Commenting on the initiative, Mohammed Hajee, CEO – Marine & Fire Safety, SHM Shipcare, said, “The sea is central to everything we do, and protecting the coastal environment is a responsibility we all share. Through this clean-up drive in Mumbai, we hope to encourage collective action and demonstrate that small, consistent efforts can create a meaningful impact on the health of our coastline. Keeping our beaches clean requires both awareness and action. By bringing volunteers together, we aim to encourage responsible habits and greater participation in protecting India’s coastal environment.”
The Mumbai clean-up forms part of SHM Shipcare’s broader CSR engagement across environmental and community initiatives in coastal regions. Through such programmes, the company seeks to support local conservation efforts, strengthen environmental awareness and contribute to the long-term protection of India’s coastline.
