“Rotex’s journey since 1967 has been driven by engineering excellence and continuous evolution. With ‘Empowering Flow Intelligence’, we are building on this strong foundation to advance our capabilities, strengthen customer partnerships and address the evolving demands of industries across India and global markets.” Nirav Shah, Director of Rotex Automation Limited
“Our new identity reflects more than a visual transformation; it represents the evolution of Rotex and our vision for the future. We want to build a more unified, contemporary brand that communicates our engineering strengths, customer commitment and ambition to create lasting value.” Mitali Shah, Director, Rotex Manufacturers and Engineers Pvt Ltd
Rotex Group, an engineering company with a legacy dating back to 1967, has unveiled its refreshed brand identity under the positioning ‘Empowering Flow Intelligence’, marking a significant milestone in its evolution and future ambitions. Revealed at Rotex: The Next Chapter, an event held at The Leela Mumbai on 31 October 2026, the new brand identity reflects the company’s continued focus on precision engineering, application expertise and solutions designed around evolving industrial needs.
The brand evolution represents more than a visual refresh. It articulates Rotex’s ambition to strengthen its position as an engineering and solutions partner, bringing together its manufacturing heritage, fluid-control expertise and understanding of demanding industrial applications to address increasingly complex customer requirements.
Founded in 1967, Rotex has evolved alongside changing industrial requirements and advances in automation. From its beginnings in textile machinery manufacturing to its entry into solenoid valves and fluid control, the company has continuously developed its engineering capabilities and expanded its presence across industries and markets.
Today, Rotex manufactures fluid control systems and related automation products for applications across industries including oil and gas, chemicals, pharmaceuticals, power and other process-driven sectors. The company also serves automotive applications through specialized engineering capabilities. Its journey has been shaped by manufacturing expansion, product development, international growth and the strengthening of quality and certification capabilities.
Commenting on the brand evolution, Nirav Shah, Director of Rotex Automation Limited said: “Rotex’s journey since 1967 has been driven by engineering excellence and continuous evolution. With ‘Empowering Flow Intelligence’, we are building on this strong foundation to advance our capabilities, strengthen customer partnerships and address the evolving demands of industries across India and global markets.”
At the heart of the new positioning is a broader view of what effective flow control can enable. ‘Empowering Flow Intelligence’ brings together three central ideas: precision engineering, intelligent control and application expertise.
Sharing the brand perspective, Mitali Shah, Director, Rotex Manufacturers and Engineers Pvt Ltd, said: “Our new identity reflects more than a visual transformation; it represents the evolution of Rotex and our vision for the future. We want to build a more unified, contemporary brand that communicates our engineering strengths, customer commitment and ambition to create lasting value.”
