“Mekr is building foundational engineering and unlocking manufacturing capabilities that directly address India’s structural reliance on imported appliance components. Its design-led, modular architecture enables faster innovation cycles, superior cost efficiency, and more resilient supply chains. We believe platforms like Mekr, which are building globally competitive, design-first production ecosystems at scale, will strengthen India’s manufacturing and supply chain resilience and position the country as a manufacturing hub for the world.” Vikas Verma, Partner, Avaana Capital.
“We are building Mekr in a technology and process-led manner, with the vision to seamlessly develop and produce high-quality products at globally competitive costs and scale. We believe India is at the beginning of a major manufacturing transformation, and Mekr is building the integrated engineering and supply chain platform needed to enable this shift at scale.” Anand Yadav, Co-founder of Mekr.
“We are building Mekr to be India’s leading ODM by unifying advanced product engineering with agile manufacturing approach. Our goal is to empower leading brands to drive innovation and script India’s manufacturing success story. By making India truly self-reliant, we are setting the stage to develop world-class products for both domestic and global consumers.” Gaurang Kuchhal, Co-founder, Mekr.
“As the first investors in Mekr, we have seen Gaurang and Anand evolve as founders as they have grown the company. They have come a long way and have scaled rapidly, building a multi-product portfolio with some of India’s most respected brands as customers. We think the Mekr journey is just getting started, and they will be one of the pillars supporting Make In India for all electronics and appliance brands.” Shiv Kapoor, Vice President at Titan Capital Winners Fund
Mekr Technologies, a full-stack design and manufacturing company for consumer appliances, has raised ₹67 crore in its Series A round led by Avaana Capital. Founded in 2022 by Anand Yadav and Gaurang Kuchhal, Mekr is building an integrated design, engineering, and manufacturing operating system tailored for India’s domestic appliance ecosystem. By combining modular architecture with tightly integrated manufacturing workflows, the company provides end-to-end solutions spanning the full product lifecycle – from concept, prototyping, and proprietary tooling to certification and mass manufacturing enabling brands to bring high-quality energy-efficient products to market in significantly compressed timelines.
Operating as a leading Original Design Manufacturer (ODM) across home & kitchen appliances, personal care, and car accessories, Mekr leverages shared core technologies – including BLDC motor systems, precision gear mechanisms, heating systems, load cells, and in-house mold design – to deliver high-performance, durable, and cost-efficient products. Backed by a deeply localized supply chain and strong in-house manufacturing capabilities, Mekr has developed 100+ SKUs and partnered with 40+ leading brands including Croma, Wipro, Amazon Basics, and Flipkart, enabling faster product development, superior quality control, and agile, design-led manufacturing for India and global markets.
“Mekr is building foundational engineering and unlocking manufacturing capabilities that directly address India’s structural reliance on imported appliance components. Its design-led, modular architecture enables faster innovation cycles, superior cost efficiency, and more resilient supply chains. We believe platforms like Mekr, which are building globally competitive, design-first production ecosystems at scale, will strengthen India’s manufacturing and supply chain resilience and position the country as a manufacturing hub for the world,” said Vikas Verma, Partner, Avaana Capital.
With this fresh infusion of ₹67 crore, Mekr plans to deepen its investments in R&D, product engineering, proprietary tooling, and supplier localization. Additionally, the funds will be utilized to expand manufacturing automation, enhance quality systems, and strengthen export readiness for global market expansion.
“We are building Mekr in a technology and process-led manner, with the vision to seamlessly develop and produce high-quality products at globally competitive costs and scale. We believe India is at the beginning of a major manufacturing transformation, and Mekr is building the integrated engineering and supply chain platform needed to enable this shift at scale,” said Anand Yadav, Co-founder of Mekr.
“We are building Mekr to be India’s leading ODM by unifying advanced product engineering with agile manufacturing approach. Our goal is to empower leading brands to drive innovation and script India’s manufacturing success story. By making India truly self-reliant, we are setting the stage to develop world-class products for both domestic and global consumers,” said Gaurang Kuchhal, Co-founder, Mekr.
Shiv Kapoor, Vice President at Titan Capital Winners Fund, said, “As the first investors in Mekr, we have seen Gaurang and Anand evolve as founders as they have grown the company. They have come a long way and have scaled rapidly, building a multi-product portfolio with some of India’s most respected brands as customers. We think the Mekr journey is just getting started, and they will be one of the pillars supporting ‘Make in India’ for all electronics and appliance brands.”
India’s small home appliances market, estimated at over ₹40,000 crore and growing at 7–9% CAGR, remains heavily import-dependent. Mekr is positioned to lead the transition through a unified manufacturing platform built on modular design, advanced engineering, and localized supply ecosystem. As global supply chains continue to realign, Mekr is establishing a scalable blueprint for resilient, energy-efficient, and globally competitive appliance manufacturing from India.
