“Over the last three years, the OJA platform has embodied this vision, bringing together world-class engineering, innovation and customer insight to address the evolving needs of modern agriculture and specialized farming. As India’s leading tractor brand, we remain focused on delivering globally benchmarked, future-ready products like the OJA that empowers farmers to achieve more from every acre.” Harsh Rai, CEO, Mahindra Tractors
“The OJA has established itself as a preferred choice among farmers engaged in horticulture, vineyards, orchards, sugarcane and other specialized farming applications, and is offered today in multiple models with options available at every 3 to 4 HP points. With OJA, we remain focused on delivering application-specific solutions that help farmers operate more efficiently and profitably.” Parikshit Ghosh, Head – Sr. Vice President & Head – Marketing & National Business Operations, Mahindra Tractors
Mahindra Tractors, part of the Mahindra Group, has marked three years of the OJA platform, which has accelerated the adoption and expansion of Compact Lightweight 4WD Tractors across specialized farming applications in India.
Built on strong core technologies and underpinned by a future-ready lightweight tractor platform, the OJA compact tractor range now spans multiple products across the 21-30 hp category, in one of India’s fastest-growing tractor segments – and has been developed specifically for high-value agriculture and specialized farming applications.
Designed for vineyards, orchards, sugarcane and row-crop cultivation, OJA combines compact dimensions, precision handling, superior manoeuvrability and a best-in-class power-to-weight ratio, making it a versatile and efficient solution for modern farming. With 4WD as standard, the OJA range delivers excellent traction, stability and productivity across varying terrains, while ensuring compatibility with a wide range of farm implements. A narrow-track configuration further enhances its ability to operate efficiently in constrained spaces.
Harsh Rai, CEO, Mahindra Tractors said, “At Mahindra, we believe the future of farming lies in specialized, technology-led solutions that help farmers improve productivity and profitability. As India’s rapidly growing horticulture and specialized farming segments continue to evolve, the need for purpose-built mechanization is becoming increasingly important. Over the last three years, the OJA platform has embodied this vision, bringing together world-class engineering, innovation and customer insight to address the evolving needs of modern agriculture and specialized farming. As India’s leading tractor brand, we remain focused on delivering globally benchmarked, future-ready products like the OJA that empowers farmers to achieve more from every acre.”
Parikshit Ghosh, Head – Sr. Vice President & Head – Marketing & National Business Operations, Mahindra Tractors, said “The OJA has established itself as a preferred choice among farmers engaged in horticulture, vineyards, orchards, sugarcane and other specialized farming applications, and is offered today in multiple models with options available at every 3 to 4 HP points. With OJA, we remain focused on delivering application-specific solutions that help farmers operate more efficiently and profitably.”
Developed jointly by the engineering teams at Mahindra Research Valley, India, and Mitsubishi Mahindra Agricultural Machinery, Japan, the OJA platform is designed for both Indian and global markets and supports over 40 tractor models across farming and non-farming applications.
