“India’s 4×4 vehicle segment is experiencing sharp growth, driven by a growing passion for adventure and long-distance travel. With our ‘In the Market, For the Market’ approach, we continually innovate to meet the demands of Indian road conditions and deliver enhanced driving experiences. The CrossContact A/T² delivers high performance across the diverse terrains and topographies that India offers.” Samir Gupta, Managing Director, Continental Tires India
Continental Tires, a leading global tyre manufacturer, marked the Indian launch of its new all-terrain product, the CrossContact A/T², with an adventurous Continental Tires’ Track Day at Dot Goa 4X4. With this, the country becomes one of the first few markets globally to introduce this next-generation product, which blends German engineering precision with rugged versatility to ensure a smooth ride across challenging terrains.
The highly anticipated launch of the CrossContact A/T² reiterates Continental’s growing commitment to the Indian market.
“India’s 4×4 vehicle segment is experiencing sharp growth, driven by a growing passion for adventure and long-distance travel. With our ‘In the Market, For the Market’ approach, we continually innovate to meet the demands of Indian road conditions and deliver enhanced driving experiences. The CrossContact A/T² delivers high performance across the diverse terrains and topographies that India offers,” said Samir Gupta, Managing Director, Continental Tires India.
He further added, “India is the first market globally to introduce the CrossContact A/T². This decision is a testament to Continental’s commitment to the Indian market. We remain committed to delivering cutting-edge solutions tailored to our Indian customers.”
