“This represents our vision for the future of Indian mobility—where advanced technology meets practical affordability, ensuring that sustainable transportation becomes accessible to every Indian family seeking reliable, cost-effective personal mobility.” Dr. Sulajja Firodia Motwani, Founder and CEO, Kinetic Green
Kinetic Green Energy and Power Solutions Limited has announced the launch of the E Luna Prime, a purpose-built electric mobility solution specifically engineered for India’s vast commuter segment. E Luna Prime represents a breakthrough solution that leverages cutting-edge electric vehicle technology to directly address the unmet needs of millions seeking affordable yet aspirational, practical yet power packed, utilitarian and reliable personal transportation in both urban and rural environments.
Building on the exceptional success of the legacy of the iconic brand E-Luna that has sold over 25,000 units since its launch just a few months ago, Kinetic Green makes a foray into India’s vast entry-level commuter motorcycle segment with the launch of E-Luna Prime which has been customized to provide an appropriate solution to this customer segment.
With over 75 crore aspirants of personal mobility and almost 50% penetration of 2W, the E-Luna Prime targets the growing demand for affordable and sustainable personal mobility. This motorcycle is a cost-effective electric two-wheeler strategically positioned against the 100cc and 110cc ICE motorcycles and offers significant financial advantages. Additionally, E Luna Prime doubles up as a multi-utility vehicle capable of serving diverse needs beyond commuting, including cargo, business operations, and utility services.
On the occasion, Dr. Sulajja Firodia Motwani, Founder and CEO, Kinetic Green, said “We are delighted to unveil the E-Luna Prime, that embodies our commitment to transforming the future of personal mobility in India. Building on the resounding success of our E-Luna series, which has garnered widespread acclaim from thousands of satisfied customers, the E-Luna Prime represents a significant leap forward in our pursuit of innovation and customer-centricity.
Our extensive consumer research and mind mapping in personal mobility needs revealed a critical opportunity to harness advanced EV technology and attributes for creating India’s most affordable yet aspirational mobility solution for the fastest growing commuter motorcycle segment. The E-Luna Prime, with its industry-leading features along with the winning proposition of ₹2,500 monthly ownership cost, exemplifies our commitment to address the evolving and unmet customer needs by leveraging cutting-edge electric vehicle innovations. This represents our vision for the future of Indian mobility—where advanced technology meets practical affordability, ensuring that sustainable transportation becomes accessible to every Indian family seeking reliable, cost-effective personal mobility.”
In addition to strengthening Kinetic Green’s last mile mobility segment portfolio, the launch of the E-Luna Prime comes at a time when Kinetic Green is well equipped with an established network of over 300 plus dealerships across the country. Since the launch of the E-Luna last year, which has had a proven track record of success in its target sectors, the E-Luna Prime will build on this success and carve a niche of its own across the urban and rural markets.
