“Hyper-personalization is an emerging trend in the top-end luxury segment, as customers increasingly demand customized vehicles, distinguished by rare craftsmanship, exclusivity of appointments and elements of personalization. Meant for collectors and aficionados, a limited 30 units of the specially curated AMG G 63 ‘Collector’s Edition’ will cater to this growing trend of custom-made vehicles.” Santosh Iyer, Managing Director and CEO, Mercedes-Benz India
“At Mercedes-Benz Research and Development India, we are proud to have played a key role in shaping this India-inspired Collector’s Edition of the AMG G 63. With this edition, we aimed to go beyond performance and create a vehicle that resonates with India’s unique identity.” Manu Saale, Managing Director and CEO, Mercedes-Benz Research and Development India (MBRDI)
Mercedes-Benz has announced the launch of the Mercedes-AMG G 63 ‘Collector’s Edition’. Designed exclusively for the Indian market, highly customized and limited to only 30 units, this rare edition offers AMG G 63 collectors a chance to own this automotive icon, in a truly personalized avatar.
Jointly configured in collaboration with Mercedes-Benz Research and Development India (MBRDI), the AMG G 63 ‘Collector’s Edition’ reflects the brand’s focus on bringing highly personalized and exclusive Top-End Luxury products for the discerning Indian customers. This special edition combines the legacy of the mighty AMG G 63 and its driving performance with thoughtful, edition-specific customizations that cater to the refined tastes of Indian luxury car buyers, fulfilling their wish of personalizing their desired AMG G 63.
“Hyper-personalization is an emerging trend in the top-end luxury segment, as customers increasingly demand customized vehicles, distinguished by rare craftsmanship, exclusivity of appointments and elements of personalization. Meant for collectors and aficionados, a limited 30 units of the specially curated AMG G 63 ‘Collector’s Edition’ will cater to this growing trend of custom-made vehicles. The Collector’s Edition is inspired by the Indian landscape, honouring Indian customers’ love for the AMG G 63. This vehicle underscores the prowess of local innovation and value addition by the teams at Mercedes-Benz India and Mercedes-Benz Research and Development India. This special vehicle not only celebrates the success and the culture-shaping effect of the AMG G 63 in India but also complements the spirit of collaboration and co-creation with our talent at MBRDI. We will continue to offer such rare vehicles listening to our customers’ wishes and desires, as our top-end luxury products set new industry trends, remaining the most desirable vehicles in the market,” said Santosh Iyer, Managing Director and CEO, Mercedes-Benz India.
“At Mercedes-Benz Research and Development India, we are proud to have played a key role in shaping this India-inspired Collector’s Edition of the AMG G 63. With this edition, we aimed to go beyond performance and create a vehicle that resonates with India’s unique identity. Collaborating with Mercedes-Benz India, this is a strong testament of our capabilities in developing market-specific configurations that reflect customer-centricity and regional relevance. We remain committed to introducing more market-relevant solutions with both design and technology inputs,” said Manu Saale, Managing Director and CEO, Mercedes-Benz Research and Development India (MBRDI).
The exterior design is elevated with two bespoke India specific colours—a vibrant MANUFAKTUR Mid Green Magno and a MANUFAKTUR Red Magno. These unique hues celebrate India’s cultural richness while maintaining the G-Class’s iconic silhouette.
Edition-specific personalization features include a customized grab handle personalized with the customer’s name. This is the first time an AMG G 63 edition features a personalized ‘made to order’ grab handle with the customer’s name. The ‘Collector’s Edition’ features a spare wheel cover with an Edition-specific logo plaque insert marked with “One of Thirty”. In addition, the ‘Collector’s Edition’ features a distinctive exterior protective strip with embedded insignia and ‘Collector’s Edition’ branding.
With deliveries scheduled for Q4 2025, the Mercedes-AMG G 63 Collector’s Edition brings together the spirit of off-road dominance, the soul of AMG’s driving performance, and the exclusivity of bespoke design to customers’ taste. This edition sets a new precedent in personalized luxury motoring in India. Mercedes-Benz India will offer MANUFAKTUR range of vehicles for Indian customers and with MBRDI, the scope for such market-specific customization opens up newer possibilities.
