“We are excited to launch the EQS 580 ‘Celebration Edition’ alongside our strategic network expansion in Chennai. This dual announcement exemplifies Mercedes-Benz’s deep commitment to uphold both product excellence and customer experience.” Santosh Iyer, Managing Director & CEO, Mercedes-Benz India
Mercedes-Benz India has announced the introduction of the EQS 580 4MATIC ‘Celebration Edition’ offering an upgraded version of the EQS 580 4MATIC sedan, an aerodynamic world-champion, staying at the forefront of the BEV revolution in India.
The ‘Celebration Edition’ celebrates the success of Mercedes-Benz’s increased BEV penetration, driven by top-end BEVs. The ‘Celebration Edition’ also celebrates the success of the Mercedes-Benz EQS range, which remains a benchmark in luxury BEVs, with technological innovation featuring the ‘MBUX Hyperscreen’, luxurious interior appointments and an unparalleled long range for any BEV in India. The ‘Celebration Edition’ introduces more luxurious features, focused on making the rear seat of the EQS 580 sedan, the best in class in terms of comfort, space and luxury experience for customers.
“We are excited to launch the EQS 580 ‘Celebration Edition’ alongside our strategic network expansion in Chennai. This dual announcement exemplifies Mercedes-Benz’s deep commitment to uphold both product excellence and customer experience. The EQS ‘Celebration Edition’ signifies growing customer interest in our top-end BEVs, as we continue to outpace the market growth, regularly upgrading our luxury BEV portfolio. Our BEV growth is strongly driven by demand for top-end BEVs comprising EQS sedan and SUV, EQS Maybach SUV and the G 580 with EQ Technology. Similarly, qualitative network expansion demonstrates our customer commitment beyond luxury products, introducing boutique luxury experiences in established metropolises like Chennai. After the highly exclusive Maybach Lounge in Hyderabad, the G-Lounge in New Delhi, we are now introducing the bespoke ‘Atelier Experience’ in Mumbai and in Chennai, where discerning customers can configure their cars with MANUFAKTUR range of customization options. Hyper-personalization is an emerging trend at the top-end luxury segment, and with exclusive Maybach Kit and G-Class Kit comprising physical material samples combined with state-of-art online configurator, customers can have a physi-digital experience, while configuring their personalized top-end Mercedes-Benz car,” said Santosh Iyer, Managing Director & CEO, Mercedes-Benz India.
Mercedes-Benz also inaugurated an ‘Atelier Experience’ from Sundaram Motors at Adyar, Chennai. With this inauguration Mercedes-Benz now offers state-of-art bespoke luxury retail facilities in key metropolises of New Delhi, Mumbai, Hyderabad and in Chennai.
The luxury showroom was inaugurated by Santosh Iyer, Managing Director & CEO, Mercedes-Benz India, along with Sharath Vijayaraghavan, Executive Director, Sundaram Motors, marking another milestone in the brand’s journey of excellence.
Sharath Vijayaraghavan, Executive Director, Sundaram Motors commented: “We are extremely proud of our association with Mercedes-Benz known for its innovation, Leadership & Strong Legacy. With both brands having vintage over 100 years, the shared values of both the companies have paved the way for such formidable partnership of 25 years with several more years to come. Our eleven facilities are designed for customer convenience, and our eleven Sundaram Signature Service offerings provide flexible support to meet any additional customer requirements.”
