Yamaha forays into India’s electric vehicle market

The first model, AEROX-E, is a performance-oriented EV that brings Yamaha’s signature excitement and responsive handling to riders

“India is central to Yamaha’s global growth strategy — a market where we see immense potential across both premium and electric mobility segments. The introduction of the XSR brand, our new EV models and the FZ-Rave mark a decisive step in strengthening our presence and aligning with India’s evolving mobility landscape.” Itaru Otani, Chairman, Yamaha Motor India Group

India Yamaha Motor (IYM) Pvt. Ltd. has announced the launch of its globally acclaimed modern retro sport brand – the all-new XSR155 in India. The company also unveiled its first EVs – the AEROX-E & EC-06, marking a major step forward in Yamaha’s long-term vision for sustainable mobility. Adding to the excitement, Yamaha further strengthens its FZ portfolio with the new FZ-RAVE, designed for young and dynamic riders. With these introductions, Yamaha continues to reinforce its leadership in the premium & deluxe motorcycle segments while expanding into new mobility categories that align with evolving customer preferences.
IYM’s foray into India’s electric vehicle market marks an important step in its journey towards a more sustainable future. The first model, AEROX-E, is a performance-oriented EV that brings Yamaha’s signature excitement and responsive handling to riders seeking an electric alternative without compromise. The second, the EC-06, introduces an all-new design concept created for customers who value smart mobility, comfort, and contemporary design in their everyday rides. Together, the AEROX-E and EC-06 represent Yamaha’s approach to serving both performance seekers and everyday users, marking the brand’s transition into the next phase of its journey in India with choices that are dynamic, accessible, and sustainable.
The company also announced the launch of the new FZ-Rave — further strengthening its popular FZ portfolio. Developed for India’s young riders, the new FZ-Rave offers a balanced mix of performance, efficiency, and everyday practicality. It continues the FZ family’s legacy of reliability and agility, serving the needs of daily riders across cities and towns while retaining its distinctive, assertive styling.
Commenting on the announcement, Itaru Otani, Chairman, Yamaha Motor India Group, said: “India is central to Yamaha’s global growth strategy — a market where we see immense potential across both premium and electric mobility segments. The introduction of the XSR brand, our new EV models and the FZ-Rave mark a decisive step in strengthening our presence and aligning with India’s evolving mobility landscape. With these launches, we are deepening our connect with riders who seek performance, design, and technology, while also responding to the nation’s transition towards sustainable transportation. Our focus remains on creating value in India — through products built for its diverse customers, supported by India’s vision of Viksit Bharat and guided by Yamaha’s global Environmental Plan 2050.”

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