“The new CLA BEV underlines Mercedes-Benz’s ambition to lead in ‘in-car software’ by offering a world-class BEV to Indian customers, with no comparable product in the market. The CLA is the first of the 40 product global fireworks show from Mercedes-Benz, and we are thrilled by the overwhelming customer response to the CLA in India.” Santosh Iyer, Managing Director & CEO, Mercedes-Benz India
Mercedes-Benz has launched India’s the New CLA BEV, the company’s first, next generation vehicle based on Mercedes Modular Architecture (MMA) in India. The CLA BEV has been launched in three variants: a distinctive top-end CLA ‘Launch Edition’, a ‘Long Range’ CLA 250+ and a ‘Standard Range’ CLA 200, catering to diverse customer requirements. The top-end ‘Launch Edition’ boasts of feature enhancements and sports distinctive visual enhancements, making the ‘Edition’ highly attractive. Conceived as a born-electric luxury sedan from the ground up, the CLA BEV is built on the all-new MMA platform and powered by MB.OS, Mercedes-Benz’s proprietary operating system, making it the most technologically advanced electric Mercedes-Benz yet, for Indian customers.
“The CLA BEV is the most intelligent Mercedes-Benz ever; born electric, a true range champion and a hallmark of high product substance. As Mercedes-Benz’s first next-generation BEV to debut in India, the CLA underlines our confident BEV strategy shaped by feature-rich, technology-driven products, and supported by high value-driven customer ownership experiences. Through our 9,000+ strong MB.CHARGE Public network, attractive financing solutions, guaranteed residual value and an industry-first High-Voltage Battery Report, we are already building an unmatched BEV ecosystem for our future BEV customers. The CLA BEV marks a decisive step forward, laying a strong foundation for Mercedes-Benz’s long-term BEV journey in India.”
“The new CLA BEV underlines Mercedes-Benz’s ambition to lead in ‘in-car software’ by offering a world-class BEV to Indian customers, with no comparable product in the market. The CLA is the first of the 40 product global fireworks show from Mercedes-Benz, and we are thrilled by the overwhelming customer response to the CLA in India. The pre-launch demand for the CLA BEV from existing luxury customers across markets reinforces our belief that Indian customers do not compromise on high product substance. Based on customer feedback we are launching an exclusively styled top-end CLA 250+ ‘Launch Edition’, and the ‘Standard Range’ CLA 200 variant, along with the CLA 250+ ‘Long Range’, catering to diverse customer requirements that are fast evolving,” said Santosh Iyer, Managing Director & CEO, Mercedes-Benz India.
